Brandon McGinnis is in his second year as Director of Public Relations in 2022-23, and seventh overall on the conference staff. He joined the office in January 2016 as Assistant Director of Public Relations before his promotion to his current role in June 2021.
McGinnis serves as the primary lead on the Big South’s social media initiatives -- including creating graphics, developing content and conducting interviews with current and former student-athletes across the league’s various platforms. His efforts positioned the Big South within the Top 10 nationally among Division I conferences in monthly engagement during the 2020-21 academic year. McGinnis also created the conference’s “Cultural Conversations with the Big South” monthly video podcast series in the summer of 2020 that focuses on the league's "S.O.U.T.H." anti-racism position of Support, Opportunities, Unity, Transparency, Honest conversation, as he secures the various guests and oversees the production.
He assists with the Big South’s overall public relations programs, and serves as the primary contact for men’s and women’s soccer, women’s basketball, women’s lacrosse and baseball. McGinnis was recently honored by CoSIDA with a Citation for Excellence in Publications with the awarding of “Best Cover – Basketball Guide” for 2020-21 Conference Media Guides. During his time with the Big South office, he assisted with the Media Operations of the 2019 Women’s Basketball Championship and 2018 Men’s Basketball Championship, both of which were held in Charlotte, and served a four-year term on the CoSIDA New Media Committee from 2016-20.
A 2012 graduate of Big South member Winthrop University, McGinnis joined the Conference office in January 2016 from Anderson University (S.C.), where he was Assistant Sports Information Director from 2013-15. He served as the primary contact for men's and women's soccer, women's basketball, wrestling, men's and women's tennis and baseball, as well as the lead role in the Trojans’ social media platforms and live streaming.
McGinnis also spent time as an Intern with Appalachian State (2012-13) and the South Atlantic Conference (2012), and began his career as a Student Assistant SID with Winthrop.
A native of Doylestown, Ohio, McGinnis resides in Indian Land, S.C., with his wife, Jess, and daughter, Kennedy Ruth.