Ingles To Serve as The Official Grocery of the Big South Conference
CHARLOTTE, N.C. (www.BigSouthSports.com) – The Big South Conference is proud to announce a new strategic partnership with Ingles, the leading American supermarket chain in the Southeast.
As the “Official Grocery” of the Big South, Ingles will receive exclusivity in the grocery retailer category for all conference-controlled marketing assets and events. During its multiyear partnership, Ingles will serve as the title sponsor for the Big South Baseball Championship, and will be a participating sponsor in the league’s Basketball and Olympic Sports Championships. In addition, Ingles and Nexstar will broadcast a premier “Ingles Big South Game of the Week” featuring several Big South sports that will be simulcast via the Big South Network on ESPN+. Ingles will also be a significant driver to support Big South communities by donating to local food banks each sports season, and will provide sponsorship of the annual Big South 5K Road Race, which supports youth athletic programs.
“As an industry leader in the Southeast, Ingles will be an incredible partner for the Big South Conference,” said Big South Commissioner Kyle Kallander. “It is focused on quality, innovation, and doing things the right way -- all values that are so important to the Big South. Best of all, this partnership with Ingles will allow us to enhance the experience of Big South student-athletes, institutions and fans, while shining a bright light on Ingles’ outstanding products and service. We are proud to welcome Ingles to the Big South – Where Winners Are Made.”
“This partnership between Ingles and the Big South is a natural collaboration between two organizations that share common missions -- bring attention to the best athletic programs in the region, create long lasting relationships through memorable fan and alumni engagement and make a meaningful difference in the communities we serve,” stated Melissa Leavell, Ingles Advertising Director. “Like Ingles, the Big South Conference has a long tradition of placing high importance to these goals. This partnership is a ‘slam dunk’ for both the Big South and Ingles Markets.”
Van Wagner, the multi-media rights and sponsorship partner of the Big South Conference, facilitated the development and execution of this partnership.
ABOUT INGLES (WWW.INGLES-MARKETS.COM)
Since 1963, Ingles Markets, Inc. has been Western North Carolina's leading local supermarket. Ingles is a publicly held, locally owned company with over 200 retail locations operating in 6 southeastern states including Alabama, Georgia, Tennessee, Virginia, and the Carolinas. Ingles strives to provide one-stop shopping convenience to its valued customers. Ingles supermarkets offer customers a wide variety of nationally advertised food products, including grocery, meat, produce, deli and bakery departments. Mr. Ingle’s commitment to our associates, customers, and communities has been our guiding force. Ingles dedicated workforce has risen to the challenge of meeting its goals, today, and as they proceed into the future. The company standard couples old-fashioned values with progressive vision. To learn more about Ingles and their services, please contact Melanie Levell at mleavell@ingles-markets.com.