Big South Partner Hercules Tires Sponsoring Free Throw Donation Drive for Mental Health
CHARLOTTE, N.C. (www.BigSouthSports.com) – The Big South Conference announced today that corporate partner
Hercules Tires will donate $1 for every free throw made during the 2022-23 men’s and women’s basketball conference season to support mental health as part of a league-wide student-athlete wellness program. Hercules Tires will present a donation check for the final amount during the 2023 Hercules Tires Big South Basketball Championships in March at the Bojangles Coliseum in Charlotte, N.C.
“What an awesome commitment by Hercules Tires in its support of Big South student-athletes,” exclaimed Big South Commissioner
Kyle Kallander. “We are so grateful for their partnership in this important effort. Nothing is more significant to the Big South Conference and its members than attending to the needs of our student-athletes, and supporting their mental health is at the top of the list. The synchronization of the values of Hercules Tires and the Big South Conference is what makes this partnership so valuable and successful.”
Hercules Tires has been a Big South corporate partner and the league’s “Official Tire Partner” since 2020, and its multi-year support of the conference has provided valuable resources to benefit all Big South student-athletes and their pursuit of excellence on campus, in competition and in life.
“At Hercules, we’re driven by our principles to lead by example with respect for all, in pursuit of excellence,” said
Josh Simpson, President of Hercules Tires. “That’s why this mental health initiative perfectly aligns with the values that guide our business. As a Big South partner, we’re proud to support programs that enhance the well-being of student-athletes, and it is our sincere hope that the outcome of our efforts, today, will positively impact these young men and women for years to come.”
The Big South basketball conference begins Thursday, Dec. 29, and each team will play 18 conference games leading up to the 2023 Hercules Tires Big South Basketball Championships March 1-5. In addition to the donation drive, Hercules Tires and the conference will showcase “Mental Health Moments” featuring student-athletes, coaches and special guests to help increase awareness and provide ongoing guidance and support.
Van Wagner, the multi-media rights and sponsorship partner of the Big South Conference, facilitated the development and execution of this mental health initiative.
ABOUT HERCULES TIRES (www.herculestire.com)
Hercules Tires is one of three distinct brands owned by Hercules Tire and Rubber Company. The brand is widely recognized as the industry's premier value brand with a comprehensive selection of passenger, UHP, UTV, light truck, medium truck, agriculture, and specialty tires.. Since 1952, independent tire dealers and distributors have trusted the Hercules brand to deliver outstanding quality, exceptional support, and unsurpassed value. The Hercules Tires brand is available at more than 4000 retail locations across North America.
Hercules Tire and Rubber company is a wholly owned subsidiary of American Tire Distributors, Inc. American Tire Distributors is one of the largest independent suppliers of tires in the North American replacement tire market. The company offers an unsurpassed breadth and depth of inventory, frequent delivery and value-added services via more than 115 distribution centers to approximately 80,000 customers across the U.S. and Canada.
ABOUT VAN WAGNER (www.vanwagner.com)
Van Wagner, a wholly-owned subsidiary of Van Wagner Group LLC, creates, advises, and sells on behalf of world-class teams, leagues, brands, properties, and colleges. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and the highest levels of international soccer, sponsorships sales, premium ticketing, college multi-media rights, and in-venue content production at the world’s biggest sporting events.