Big South Conference and Canon U.S.A. Extend Marketing Partnership
CHARLOTTE, N.C. (www.BigSouthSports.com) – The Big South Conference is proud to announce that
Canon U.S.A., a leading provider of consumer, business-to-business and industrial digital imaging solutions to the United States and to Latin America markets, has extended its partnership as the “Official Imaging Partner” of the Conference.
As the Official Imaging Partner, Canon U.S.A. will continue to receive an integrated year-round marketing presence and will have the exclusive rights to promote its products and services through official Big South events and channels throughout the year. Canon U.S.A. will continue to provide the Big South and its member institutions imaging tools and education programs to enhance their live sport broadcasts and other imaging needs.
"Canon is honored to celebrate another year of successful partnership with the Big South Conference and Van Wagner,” said
Hiroto Kato, vice president of business planning and strategy at Canon, U.S.A. “By merging our cutting-edge imaging technology with their expertise in live production, we continue to elevate the standard for sports broadcasting. We are proud that Canon’s solutions provide the clarity and precision required to capture the high-stakes intensity of Big South athletics, and we look forward to a future of continued innovation and shared excellence."
“The Big South Conference is excited to continue its partnership with Canon U.S.A. and is grateful for their support,” said Big South Commissioner
Sherika A. Montgomery. “Canon’s commitment to innovation has empowered our conference to better capture and share the stories that define the Big South experience. Through enhanced storytelling and content creation, we have showcased the achievements of our student-athletes and member institutions while expanding awareness, increasing engagement, and strengthening the Big South brand throughout our region and beyond.”
The partnership extension was negotiated by Van Wagner, who manages the Big South’s sponsorship and marketing partners program.
For additional information or details, please reference
http://www.usa.canon.com.
ABOUT CANON U.S.A., INC.
Canon U.S.A., Inc. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States, Latin America, and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years†. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit
www.usa.canon.com and connect on LinkedIn at
www.linkedin.com/company/canonusa.
† Based on patent counts issued by the United States Patent and Trademark Office and compiled by IFI CLAIMS Patent Services.